SEO for Skipton, Craven and the Dales Approaching 20 years in search and websites Measured in enquiries and reported every month
SEO for Skipton businesses

SEO Skipton

Help more of the right customers find your Skipton business.

Find you.Trust you.Choose you.

Halizona helps Skipton businesses improve their visibility across Google, Google Maps and AI search, with SEO built around enquiries rather than rankings for the sake of rankings.

Halizona is at 33 Swadford Street in Skipton, and works with businesses across Craven, the Dales and the West Yorkshire towns to the south.

David and Luke from Halizona
Where to start

Which of these is your Skipton search problem?

Nearly every Skipton business that asks us about SEO has one of these four questions. Pick yours and you get a proper answer first, then what we would do about it.

Search traffic and rankings being reviewed on a tablet and a laptop
Find you. Trust you. Choose you.

Where SEO sits in Find you, Trust you, Choose you

Search is the finding part, so on this site it leads. The other two are here because a search that ends in a visitor who never rings has done half a job.

Find you

Being found in Skipton

Google, Google Maps and the AI answers all want the same things from a Skipton business: a page for each service that says what it is and where, a Business Profile that is complete and reviewed, and enough evidence that the work happens here. That is the bulk of what we do.

  • Local SEO
  • Google Business Profile
  • Google Maps
  • Keyword research
  • Service pages
  • Location pages
  • Website content
  • Local citations
  • AI search optimisation
  • Technical SEO
Trust you

Being believed when they land

A visitor who arrives from a search checks you out before they act. Reviews, photographs of real jobs, filmed projects and written case studies do that checking for them, and they feed the rankings too.

  • Google reviews
  • Written case studies
  • Project photography
  • Video
  • Real project results
  • Helpful guides
  • Expertise-led content
Choose you

Being chosen over the next result

The page has to ask for the enquiry and make it easy to send, and we track which searches and which pages the enquiries come from, so the SEO is judged on work won.

  • Calls to action
  • Enquiry forms
  • Landing pages
  • Messaging
  • Conversion tracking
  • Lead tracking
  • Analytics
Case studies

Search work for businesses in Skipton and across Yorkshire

Our Skipton work comes first and is still in progress. The two alongside it show what search work looks like once it has had years to run.

Aerial view over Skipton showing High Corn Mill, the castle and the church, filmed by Halizona Skipton · Website, drone and video · In progress

High Corn Mill

Business
One of Skipton’s landmark buildings, a historic mill in the middle of town that people know by name.
Problem
The website and the film have to show the building the way the town sees it, which means making them here, on site, with the building in shot.
Work
Website, drone filming and video, with the flying done over Skipton by our own team. The work is under way.

In progress. We are working with High Corn Mill now, and the results line gets written when there is one to write.

Electric vehicle charging points outside a commercial unit, photographed for RB Electrical Electrical & EV charging · Halifax · Brand, website, SEO

RB Electrical

Business
An electrical contractor in Halifax, R.B Electrical (Halifax) Limited, covering commercial and domestic work and OZEV approved EV charging installs.
Problem
The searches that bring work in are specific, an EV charger fitted, a commercial rewire, and a single general page could not rank for any of them.
Work
Brand, website, SEO, content and the marketing since. Each service has a page of its own with enough on it to rank on its own, EV charging included.

Around two organic leads a week for five years, which works out at roughly a 5:1 return on what the work costs.

Aerial photograph of a new housing development where Bond Brickwork laid the brick, taken from the drone Commercial brickwork · Brighouse · Search work since 2018

Bond Brickwork

Business
A Brighouse brickwork and masonry contractor with bricklayers on the national housebuilders’ large residential sites across Yorkshire.
Problem
A housebuilder looking for a brickwork subcontractor searches by trade and area, and the firm needed to be the one that came up, in every town it was willing to travel to.
Work
Website, marketing channels and business systems, designed, built and managed as their long-term marketing partner, with the search work running since 2018.

Top of Google for the commercial brickwork searches that matter, and recommended when people ask AI search the same question.

Reviews

What clients say about working with Halizona

“Absolutely sensational. The best there is, simple as that. Redeveloped my website and it’s absolutely fantastic, so happy with it! We’ve used Halizona as basically our head of marketing for over 3 years now, website, SEO, social media, video content. Keep up the incredible work!”
Tony CawMD, Educamus Tuition
“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”
Lewis RobertsJunior Executive, Jack Lunn Ltd
“Brilliant, simple, clean. All the bits do what they’re supposed to. A great team, have used in the past, 10 years, and will continue to use again in the future.”
Phil TurnerGoogle review
“We’ve never had any major issues with our page, and we always get help whenever we get stuck with updating content. Our charity page has been with Halizona for years and it’s the best decision we could have taken.”
Juice VamosiCharity client
“David created me a new website. He was easy to talk to and understood exactly what I wanted. I was very impressed with his knowledge and he was always on hand if I had any questions. I wouldn’t hesitate to recommend David and Halizona. Excellent service.”
Fay DolphinOwner, Dolphin Heating
“5 star service, the website designed for our business is of a professional standard, with easy access to all of our information, and linked to our booking platforms. Would definitely recommend!”
Joe ClarkGoogle review
About Halizona

A Yorkshire marketing company with an address in Skipton

Halizona is a Yorkshire marketing company. We help established businesses get found by the right people, give those people reasons to trust them, and win more of the work they actually want. In Skipton we are at 33 Swadford Street, and the wider team works from Halifax.

Websites, SEO, AI search, content, social media, photography, video and marketing strategy all sit with one team here. Search work goes better that way, because the page that needs to rank and the photographs that make it believable get made by the same people.

We have been doing this for approaching 20 years, and today we work with businesses across West Yorkshire and nearby areas, including Halifax, Huddersfield, Bradford, Leeds, Keighley and Skipton.

Find you.Trust you.Choose you.

Get found by the right people. Give them proof. Make choosing you the easy option.

David and Luke from Halizona going through website pages on a laptop
Common questions

Questions Skipton businesses ask about SEO

How long does SEO take to work in Skipton?

Weeks to a few months for a Skipton search term, as a rule, because most of them have nobody building a page specifically to win them. A term like electrician Skipton or accountant Skipton can move once a proper page and a tidy Business Profile are in place, and Google Maps often responds before the main results do.

Terms that reach across Yorkshire are a different matter. There you are up against firms with years of links behind them, and it takes a year of steady work to get near them. We say which is which at the start.

Do you guarantee rankings?

No, and nobody honest can, because Google decides the order and changes its mind. What we can promise is the work, the reasoning behind it and a monthly report that shows what moved.

If a firm offers you page one for Skipton with no conditions attached, ask which searches they mean. Your own company name is page one already.

What happens if we stop?

The pages, the profile and the reviews stay yours, and they keep working for a while. Rankings drift over time as competitors add pages and reviews, and anything that needed maintaining, like new content and profile updates, stops. We build things that last, and your website and your Google account are always yours to keep.

How do you report on SEO?

Every month, in plain English: which searches you appeared for, where you sat, how many people came through and how many of them enquired. The enquiry count is the one we care about, and we trace it back to the search it came from wherever that is possible.

You will always be able to see what we did that month and why.

Can you get my business into Google Maps for Skipton?

Usually, yes, provided the business is genuinely in or around Skipton and has a Business Profile we can work on. The map results run on relevance, distance and prominence, so a firm with a real Skipton address, the right categories, steady reviews and a website that backs it up has a fair chance. A firm twenty miles away, or one with a suspended profile, is a harder conversation, and we will tell you if it is one.

How much does SEO cost for a Skipton business?

It depends what needs doing, so we price it after looking at the site, the profile and the searches you want, and you get a fixed monthly figure before anything starts. A small local firm with one town to win needs far less than a contractor chasing the whole county, and a smaller plan done properly beats a big one spread thin.

What we will not do is quote a number before we have looked, because a figure pulled from the air is how SEO got its bad name.

Do you work with businesses in Settle, Ilkley and Keighley too?

Yes. Skipton is the centre of the patch, and Craven, the Dales, Wharfedale and the Aire valley are all within half an hour of Swadford Street. Keighley and Ilkley are West Yorkshire, Settle and Grassington are North Yorkshire, and a business in any of them faces the same small-town search picture this site is about.

Should we sort the website before starting SEO?

Sometimes, and we will say so. If the site is slow, cannot be edited or has no page for the services you want to rank, the search work will be fighting it, and a rebuild first is the cheaper route. If the bones are fine, SEO starts on the site you have and the improvements go in as we go.

Where we work

Where around Skipton do you do SEO?

Skipton first, then the whole of Craven and the villages up the dales, and south to the West Yorkshire towns. From Swadford Street we can be in Settle, Grassington or Ilkley within the half hour, which matters when a page needs photographs of the actual job.

  • Skipton
  • Embsay
  • Cononley
  • Cross Hills
  • Gargrave
  • Grassington
  • Settle
  • Hellifield
  • Addingham
  • Ilkley
  • Silsden
  • Keighley
  • Barnoldswick
  • Bolton Abbey

Want more of the right Skipton customers finding you first?

The answer is rarely more marketing. More often it is the search side of what you already have, set up properly and pointed at the people who are looking for you today.

Tell us the searches you want to win and what a good enquiry looks like, and we will tell you where the gaps are.

A straight answer first A fixed monthly figure Search, website and content together
Or email info@halizona.com

Tell us what you want to be found for

Goes straight to info@halizona.com. No newsletter, no list.